Certified Digital Marketing and Brand Design Specialist
8–12 Weeks | Flexible Format (Weekends, Evenings, or Bootcamp)
Empowering Modern Marketers with Strategic and Creative Skills
Target Audience
- Aspiring digital marketers and brand designers
- Marketing professionals seeking upskilling
- Freelancers, creatives, and entrepreneurs
- Recent graduates or career switchers
- Trainers, facilitators, and consultants
Course Overview
This practical and immersive training equips learners with in-demand digital marketing strategies and professional brand design skills. Participants will master campaign planning, content creation, and data-driven decision-making, while also building compelling visual brand identities using modern design tools.
Learning Objectives
By the end of this course, participants will be able to:
- Develop and execute integrated digital marketing strategies
- Design and manage brand identity systems for businesses and products
- Create high-impact marketing content and visuals across platforms
- Use top digital tools like Canva, Figma, Google Ads, Meta Suite, and Power BI
- Analyze campaign performance and optimize marketing ROI
- Build a portfolio of branded campaigns and design projects
Course Modules
Module 1: Foundations of Digital Marketing
- Introduction to digital channels: SEO, PPC, social, email, content
- Understanding customer journeys and buyer personas
- Overview of B2B and B2C marketing models
Module 2: Branding Essentials
- What is branding? Elements of brand identity
- Developing brand positioning and unique value propositions
- Case studies of iconic and emerging brands
Module 3: Visual Brand Design
- Principles of visual design: color, typography, layout
- Creating brand kits: logos, palettes, typography, mockups
- Building consistent branding for digital and print assets
Module 4: Design Tools Mastery
- Canva Pro: From templates to custom brand kits
- Adobe Suite: Photoshop & Illustrator essentials
- Figma: Collaborative design and UI/UX prototyping
- Optional: AI tools for brand asset generation (e.g., Midjourney, Looka, DALL·E)
Module 5: Content Marketing & Strategy
- Content types and channels (blog, video, email, social)
- Content planning and scheduling (Notion, Trello)
- Writing persuasive copy aligned with brand voice
- Creating lead magnets and sales content
Module 6: Social Media Strategy & Ads
- Platform-specific strategies (Instagram, Facebook, LinkedIn, TikTok)
- Organic vs. paid social: best practices
- Creating branded campaigns and running Meta Ads
- Analytics and engagement metrics
Module 7: Search Engine Marketing (SEO & Google Ads)
- On-page and technical SEO for brand websites
- Google Ads campaign creation and management
- Keyword research and landing page optimization
- Measuring campaign effectiveness
Module 8: Email Marketing & CRM Integration
- Designing branded email templates (Mailchimp, Sendinblue)
- Segmentation, automation, and drip campaigns
- Integrating with CRM tools and customer journeys
Module 9: Landing Page and Website Design
- No-code web platforms: WordPress, Webflow, Wix
- UI/UX principles for digital branding
- Creating high-converting landing pages
- A/B testing and CRO (Conversion Rate Optimization)
Module 10: Marketing Analytics & Performance Tracking
- Setting KPIs and campaign objectives
- Google Analytics & Search Console essentials
- Building dashboards (Power BI, Google Looker Studio)
- Reporting and data-driven insights
Module 11: Capstone Projects & Portfolio Development
- Project 1: Complete Brand Identity Design for a real or fictional business
- Project 2: End-to-end Digital Marketing Campaign
- Presenting your work: storytelling, case writing, and peer review
- Portfolio preparation for job readiness or client acquisition
Module 12: Career & Freelance Launchpad
- Building your online presence and personal brand
- Navigating freelance platforms and proposals
- Setting up your own marketing/design agency
- Interview preparation and pitching your services
What You Will Get:
- Hands-on experience with real-world tools and platforms
- 2 complete portfolio projects (brand design + marketing campaign)
- Templates: brand kits, content calendars, ad creatives, reports
- Mentorship and job support from industry professionals
- Certificate of Completion
Tools & Software Covered
- Canva Pro, Adobe Photoshop, Illustrator, Figma
- Meta Ads Manager, Google Ads, Google Analytics
- Mailchimp, ConvertKit, Sendinblue
- WordPress, Webflow, Wix, Trello, Notion
- Power BI, Google Looker Studio
Delivery Format
- Live instructor-led sessions (onsite or virtual)
- Interactive group workshops
- Weekly assignments and peer collaboration
- Final project presentations and certification ceremony